Custom development for the parts a theme can't handle.
When your store needs more than settings and apps — product configurators, connections to inventory or fulfillment systems, subscription logic, or performance work — we build it carefully and document it.
Illustration using a fictional sample brand.
Who it's for
Custom development is worth it when a real operational problem is costing you time or sales.
- Growing stores where manual processes are taking up staff time
- Businesses connecting their store to inventory, ERP, shipping, or CRM systems
- Brands with configurable, made-to-order, or bundled products
- Teams whose storefront has become slow, fragile, or hard to change
What it can include
Less manual work between systems, fewer fragile workarounds, and code your next developer can understand. What's included depends on your project. We confirm the exact deliverables in your proposal.
- Technical discovery and a written scope
- Custom theme functionality and front-end features
- Integrations with inventory, shipping, email marketing, or CRM tools
- Product configurators and custom pricing or option logic
- Custom app development when existing apps can't do the job
- A performance audit with prioritized fixes
- Version-controlled code with documentation
- Testing on a staging environment before release
Problems we solve
Manual work between systems
Copying orders into spreadsheets or updating stock by hand is slow and error-prone. We connect systems through their APIs so data moves on its own.
Products that don't fit the standard mold
Custom sizes, engraving, build-your-own bundles. We build product logic and interfaces that make complex options feel simple.
A storefront that feels slow
Heavy scripts, oversized images, and leftover app code add up. We audit what's loading, then fix the causes rather than masking them.
Code nobody wants to touch
Years of quick fixes make every change risky. We refactor carefully, add version control, and document what each piece does.
How it works
Technical audit
We review your platform, theme, apps, and the systems you want to connect, and identify constraints early.
Solution design
We propose an approach, explain the alternatives, and agree on what success looks like for each feature.
Build in staging
Work happens in a development theme or staging site with version control, never directly on your live store.
Test
We test edge cases (out-of-stock variants, failed payments, unusual orders) as well as the happy path.
Release and monitor
We release at an agreed time, watch for issues, and hand over documentation.
Common questions
More answers on our FAQ page.
Which platforms do you develop on?
Shopify, WordPress, and WooCommerce. If you're on another platform, tell us about it and we'll say honestly whether we're the right fit.
Can you work alongside our existing developer or agency?
Yes. We can take on a defined piece of work, review code, or share a repository with your team. We'll agree on who owns what before we start.
Do you build custom Shopify apps?
When a theme customization or existing app can't do the job, we can scope a custom app. We'll explain the ongoing hosting and maintenance it involves before you commit.
Will you need access to our live store?
We work with collaborator or staff access that you control and can revoke. Development happens in unpublished themes or staging environments.
How do you estimate custom work?
After a technical audit, we estimate each feature and flag the ones with the most uncertainty. You then receive a custom quotation based on the agreed scope.
Ready to talk about your project?
Tell us what you're working on. We'll reply with questions and a suggested next step for your e-commerce development project.
What happens next
- You tell us about your store and what you want to change.
- We generally reply within one business day to arrange a short call.
- You get a proposal with scope, timeline, and cost.