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Brand identities made to work on a storefront.

We create logos, visual identities, and graphic design for businesses that sell online, designed from the start for product pages, packaging, social posts, and the small spaces where e-commerce brands are seen.

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Illustration using a fictional sample brand.

Who it's for

A brand identity is easiest to get right before a store is built, but it's never too late.

  • New businesses that need an identity before launching their store
  • Established businesses that have outgrown a DIY or placeholder logo
  • Brands preparing for a store redesign who want the visuals refreshed first
  • Teams that need ongoing graphic design for social, email, and packaging

What it can include

An identity that looks like you, holds up at every size, and gives your team clear rules to follow. What's included depends on your project. We confirm the exact deliverables in your proposal.

  • A brand discovery questionnaire and workshop
  • Logo suite: primary logo, secondary lockup, and compact mark
  • Color palette with accessible text and background pairings
  • A typography system for web and print
  • Brand guidelines document
  • Graphic design: social templates, email headers, packaging and label artwork, promotional graphics
  • A file kit in SVG, PNG, and PDF formats

Problems we solve

  • A logo that falls apart when small

    Detailed logos turn to mush as favicons and social avatars. We design a suite, including a compact mark, and test it at real sizes.

  • A different look on every channel

    Without guidelines, every designer and tool makes different choices. We document how colors, type, and imagery should be used.

  • Looking like everyone else in your category

    Many categories share the same visual clichés. We study your competitors so your brand stands apart from them.

  • Files nobody can find

    We deliver an organized kit with the right formats for web, print, and social, named so anyone can find what they need.

How it works

  1. Discovery

    We learn your audience, competitors, values, and what you want the brand to make people feel.

  2. Direction

    We present distinct creative directions with mood, type, and color, and choose one together.

  3. Design

    We develop the logo suite and identity system, testing on storefront, packaging, and social mockups.

  4. Refine

    We refine based on your feedback and check every asset for legibility and contrast.

  5. Deliver

    You receive the guidelines and a complete, organized file kit.

Common questions

More answers on our FAQ page.

How many logo concepts will I see?

We present a small number of distinct directions rather than dozens of variations, so each one is thought through. Number of initial concepts to be confirmed

Do I own the final logo?

Ownership and usage rights are set out in your project agreement. Standard rights-transfer terms to be confirmed

Can you refresh my existing brand instead of replacing it?

Yes. If your brand has recognition worth keeping, we can modernize it — refining the logo, tightening the palette, and adding guidelines — without starting over.

Do you design packaging?

We design labels and packaging artwork and prepare print-ready files. Printing itself is arranged with your printer, and we can coordinate with them on specifications.

Do you offer graphic design after the brand is finished?

Yes. Graphic design is part of our branding service, including social graphics, email design, campaign assets, and product launches.

Ready to talk about your project?

Tell us what you're working on. We'll reply with questions and a suggested next step for your branding and logo design project.

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Often paired with E-commerce Web Design, Shopify Development, and Maintenance & Support.

What happens next

  1. You tell us about your store and what you want to change.
  2. We generally reply within one business day to arrange a short call.
  3. You get a proposal with scope, timeline, and cost.